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Day 1 Module 1 Outclass The Competition - Business Etiquette  BUSINESS ETUQUETTE Rooted in the distinguished pedagogical frameworks of The Protocol School of Washington (PSOW) and the International Etiquette and Protocol Academy of London, this Executive Protocol Program delivers a comprehensive curriculum designed to advance the etiquette acumen required in sophisticated global business environments. The program is meticulously structured to address the nuanced demands of international protocol, providing elite professionals with systematic, actionable strategies for executive presence and superior business decorum. Developed for senior corporate leaders, seasoned professionals, sales and business managers, corporate support practitioners, and EMBA/MBA graduates, the program offers a synthesis of theoretical instruction, scenario-based applications, and immersive Western dining experiences. Core modules encompass international business etiquette, executive image management, cross-cultural communication, and the art of business hospitality. Participants will acquire the skills necessary to embody a distinguished professional presence, enhance global competitiveness, and cultivate robust international business relationships. PROGRAMME OUTLINE Module 1: Outclass the Competition – International Business Etiquette Core Benefits: Master essential protocols and social skills for global business, project poise to build trust, seize opportunities, and foster harmonious cross-cultural engagement. Key Points: • Differentiation in competitive environments through adherence to international protocol • Making impactful entrances and navigating business networking functions • Professional greetings, including handshakes and global alternatives (e.g., Cheek kiss), as well as self- and third-party introductions • Mastery of eye contact, body language, gestures, and micro-expressions in executive contexts • Protocols for electronic correspondence and public comportment • Initiating, sustaining, and gracefully concluding business conversations • Managing refreshments and the proper exchange of business cards Styled for Success - Executive Image
BUSINESS IMAGE The Virginia Manners Executive & Professional Image Workshop "Styled for Success" will help you create a successful in international business image that propels your career to top, irrespective of the industry and regardless of the corporate dress-code. You will discover the nuances and characteristics of a well-dressed professional by increasing your knowledge of: PROGRAMME OUTLINE Module 2: Styled for Success – Executive Image
Core Benefits: Distinguish timeless personal style from transient trends, master global dress codes, curate a refined business image aligned with personal brand, and project executive leadership. Key Points:
• Formal business attire standards and levels of business casual • Key attributes and textiles of executive suiting, with fit essentials • Projecting leadership presence in business casual settings • Gender-specific accessories, grooming imperatives, and professional appearance pitfalls • Business wardrobe planning and travel packing strategies • Dress codes for international social engagements (black tie, white tie, cocktail, etc.) • Dress Codes for International Events (Royal Ascot, Equestrian, Golf, Tennis, etc.) • Principles of classic European style Day 2 Module 3
CROSS-CULTURAL COMMUNICATIONS How to succeed in the international arena? To be competent and competitive in the global arena,effective cross-cultural communication is vital. International cultural understanding is not only beneficial in the development of your career, but it also contributes to your over-all social success by building stronger interpersonal skills, awareness, confidence and self analysis for the benefit of all your relationships. The Cross-cultural communicationsmodule packed with tips and tactics to broaden your cultural awareness. You will learn how to promote clear lines of communication and develop more effective relationships by: PROGRAMME OUTLINE Module 3: Cross-Cultural Communication, Business Entertaining & Correspondence
Core Benefits: Navigate cultural distinctions with ease, master the protocols of international entertaining and sophisticated business correspondence, and strengthen global business networks. Key Points:
• Navigating cultural differences and managing perceptions • Global business customs, conversation protocols, and team-building across cultures • International gift-giving standards and context-bridging strategies • Protocols for international entertaining, including menu planning, VIP seating, and host/guest responsibilities • Timeless correspondence: handwritten notes, formal invitations, and responses • Use of engraved stationery and the conventions of distinguished business writing  BUSINESS DINING ETIQUETTE The World is experiencing a rapidly expanding global economy where the negotiating process doesn't end when you leave the office; it has only just begun. In this global atmosphere, polished dining skills are very important. Dine Like A Diplomat is an interactivetutorial meal that provides the nuances so necessary for a world-class competitor. PROGRAMME OUTLINE Module 4: Dine Like a Diplomat – Western Dining Etiquette Practical Workshop
Core Benefits: Acquire immersive experience in Western dining protocols, refine dining etiquette details, and ensure confidence and professionalism at any business banquet. Key Points:
• Receiving line protocol and the structure of business entertaining • Napkin etiquette and international toasting conventions • American, Continental, and Asian dining styles; mastery of cutlery and tableware • Stemware selection and wine pairing fundamentals • Techniques for navigating diverse cuisines and global dining dos and don’ts • Conversational finesse and the cultivation of an appropriate dining atmosphere Today, the personal and professional demands placed upon the business executive surpass and experienced in the past. The savvy executive must know how to explore new markets, develop opportunities worldwide, and master thetechniques necessary to outclass the competition. Etiquette and protocol intelligence will propel the executive to world-class status. After all, good manners go hand-in-hand with leadership. Why do some people seem to move quickly up the corporate ladder while others with equal qualifications get left behind? Often the difference can be attributed to their ability to navigate the do's and don'ts of increasingly complex business etiquette. Enrollment
Tuition 12800RMB/person Tuition includes dynamic interactive etiquette lessons, five-star hotel venues, expert instruction, tutorial meals where applicable, an illustrated workbook, materials, and a certificate of attendance. Duration: 2 days (9:30-16:00 daily) Venue: Shanghai Dress code: Business formal (no sportswear, please)
2026 Dates
January 17-18 March 14-15 May 16-17 Junly 18-19 Course Qualifications
Courses are developed and taught by internationally certified etiquette consultants. The original course materials originate from and are accredited by The Protocol School of Washington and the International Etiquette and Protocol Academy of London
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