In recent years, Chinese women have gone through a dramatic period of change, one that spans culture, society, occupation and emotion. Virginia Zhang, International Etiquette Consultant of Virginia Manners conducted a lecture regarding this seismic moment, on the topic of personal etiquette for women.Economic development boosts cultural development. Modern Chinese women are no longer satisfied with the traditional identification of being female. They are more educated, with a stronger sense of value and a richer spiritual life… For this reason, highly educated women begin to relies beautiful appearances are not their ultimate pursuit. And they would not count on beauty only to satisfy others. Etiquette, however, is the key to maintain timeless elegance and beauty.