With the advantages of the domestic economic environments, many domestic brands in different industries and fields have been born. These new brands have great advantages in terms of products quality, services mode, design and production. Compared with previous Chinese enterprises, these new brands have risen to a considerable level.

However, these enterprises all have some obvious characteristics, such as "Young employees", "Young management team", "Internet model", "International ambition"

In a wave of young entrepreneurs, mainly the post-80s, post-85s and post-90s generation, "passion" and dreams "are the main driving forces of this wave of people, leading them to move forward and upward. This may be the dream that has gathered several generations of Chinese people to make local brands go global.

In order to become an international famous brand, Chinese local brands should not only have excellent quality products and service processes, but also constantly strengthen learning and improvement in other very important areas, such as mastering the international market, international rules, international laws, international culture, international human relations, etc.

An enterprise brand is a comprehensive embodiment of products (services) and culture, while people (culture, soft power, dreams) are the core of shaping brand culture. Today we are going to talk about how an enterprise's soft power is created and improved.

Formal Dining Etiquette Training Courses ▲

At the beginning of June, Ms. Liu Wen and Mr. Liu Xiaoming, the founders of modern high-tech skin care product company, the Chinese local brand Tendril Inquiry Biological Technology Co., Ltd. Led the company’s management team into the training class of international business & social etiquette. Virginia Manners specially customized special training courses and training plans for the company, aiming to improve the company’s soft power brand culture shaping and preparation for going to the international market.

 International Business Etiquette Training Courses ▲

Among many domestic brands, one of the biggest obstacles to internationalization is culture. Soft power is one of the most effective ways to resolve cultural barriers. In the course plan carefully arranged by Virginia Manners, Tendril Inquiry’s young management team first contracted the professional international business etiquette training. This course is a professional course to rapidly improve the business soft power of the company and its employees, promote the understanding and mastery of the increasingly complex rules of international business etiquette, help company and employees cultivate and establish long-term cooperation with customers, help company develop and maintain brand image, bring effective economic benefits to the business of company, and lay a good foundation for corporate to establish international well-know brands. In addition, the core of the course is to enable each manager to establish a positive and respected image, with confidence and authority, and to be able to control different business fields and successfully establish a team spirit.

In the following courses, Virginia Manners sublimated the training content, adopted internationally leading training materials, and implanted the international social etiquette project into the training classroom. In addition to in-depth theoretical knowledge learning, flexible and vivid live and practical learning mode is also adopted. This course is not only an in-depth study of international social etiquette rules, but also a grasp of the concept of world traditional and modern etiquette norms. In this training and learning, tendril Inquiry’s management team promoted the team’s in-depth understanding of the vision that should be possessed as a world brand through the study and cognition of world culture, history, royal noble, political leaders, aristocracy lifestyle, etc.

Formal Table Manners Training Courses ▲

Formal Table Manners Training Courses ▲

Formal Entertainment Training Courses ▲

Dining Etiquette Training Courses ▲

Dining Etiquette Training Courses ▲

After a few days of training, the members of Tendril Inquiry’s management team had an amazing transformation in terms of overall soft power. Great changes have taken place in image, speech, behavior, vision, spirit and other soft skills. In the young managers, it highlights the advancement in the spiritual field: in this world where material wealth has become very common, the only real symbol of success is the ability to appreciate, obtain and create real beautiful things in the world.

In the current economic globalization and management information society, enterprises are increasingly aware of the important of having “high-quality” talents. When recruiting, many world famous enterprises often pay more attention not to their technical level or hard power, but to their outstanding personal qualities, which are commonly referred to as soft power skills.

Public Speech Training Courses ▲

Posutre, poise and Deportment Training Courses ▲

Lady's Sitting Training Courses ▲

Lady's Standing Training Courses ▲

The English Afternoon Tea Training Courses ▲

The 21^st century is an era of cultural management and cultural enrichment, and people are the place of culture. Employees and corporate culture are interactive. Corporate culture has a guiding role for employees, influencing every employee imperceptibly and silently, which is an intangible asset of the enterprise.

Tendris Inquiry's Team ▲

The excellent corporate culture is infinitely inclusive, and respects every individual while embracing all rivers. To form a learning organization with sustainable development while improving the overall quality of employees and promoting continuous progress. At the same time, employees are also the creators, carriers and practitioners of corporate culture.

The enterprise attaches importance to the cultivation of employees' personal qualities, which is to improve the core competitiveness of the enterprise in essence, build a better corporate culture and look at a more long-term and broader platform.